What do you think I should focus on first to make a real impact?

[siaenko]

You know what? I’ve been thinking about how to improve my business’s marketing strategy. It’s like, everyone is using social media and video content these days, but I feel like I'm just not keeping up. I want to create engaging posts that grab attention, but I have no clue where to start with visuals and branding. It seems so complicated! What do you think I should focus on first to make a real impact?